Mar 05 2010

Music for Wine

Published by at 8:35 am under Uncategorized


We know that the audience of our site consists predominantly of wine lovers. So we are sure you are always happy to learn something new from the fabulous world of wine. Today we will talk about the influence of music on wine, intrigued? Then be the first who will discover it.

In 1999 in such a noble wine magazine as “Journal of Applied Psychology” was published an article by Adrian C. North, David J. Hargreaves and Jennifer McKendrick which was called “The Influence of In-Store Music on Wine Selections”. In this article authors were trying to investigate the influence of national music on purchasing wine. For example, if in the store where you want to buy a wine is playing French music with what probability you would buy a wine produced in France. So in one store they started to play French music for a week and for another week in the same store they played German music and it really increased the number of purchased wines of German and French production. This research proved a fact that national music playing in the store can influence on your selection of wine.

Then scientists thought if it can influence in the store then it can also influence on us in the restaurant so we can have more pleasure if we taste different kinds of wine with different kinds of music.

A great professor from Watt University in Edinburgh, Heriot Watt, was interested in this topic because it is really captivating. We all know that music can influence on our behavior, but can it make the taste of wine better?

So Heriot Watt formed a group of adults for his researches of this theoretical thought to check it in practice. There were 250 different people and 5 different rooms where different music was playing and they had to taste different kinds of wine in different rooms, and then they were to rate it according to listed parameters.

These researches showed that when heavy and powerful music is playing in the room such a wine kind as Cabernet Sauvignon wine is being 60 % more tasteful and such a wine as Montes Alpha Chardonnay is being 40 % fresher when pop music is playing.

Such a well-known wine producer as Aurelio Montes uses music in the production process of wine. You can hear monastic chants if you enter the room where they store wine barrels. This company thinks to add to the back side of their wines some music suggestions to feel its taste better.

Of course your taste in music is also very important and if you don’t like some kind of music don’t try it with a wine, we advise you to do it, because you won’t feel its taste.

So be ready to hear music recommendations with which you can get more pleasure from a wine tasting process.

For Cabernet Sauvignon try “Won’t Get Fooled Again” by “The Who”, “All Along The Watchtower” by Jimi Hendrix, “Honky Tonk Woman” by Rolling Stones and “Live And Let Die” by Paul McCartney and “Wings”.

If you like Chardonnay then try to listen with it such songs as “Atomic” by Blondie, “What’s Love Got To Do With It” by Tina Turner and  “Spinning Around” by Kylie Minogue.

For Syrah wine try classic compositions such as  “Nessun Dorma” by Puccini, “Chariots Of Fire” by Vangelis and “Canon” by Johann Pachelbel.

Merlot is good with “Over The Rainbow” by Eva Cassidy, “Sitting On The Dock Of The Bay” by Otis Redding and “Heartbeats” by Jose Gonzalez.

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